Avoid These 7 Costliest Errors When Entering India’s Market

Mon, 01 Sep 2025 18:01:27 +0000

India, one of the fastest-growing economies in the world, offers immense opportunities for global companies. With a population of over 1.4 billion, rising disposable incomes, and a thriving digital ecosystem, it’s no surprise that international firms want to establish themselves here. However, entering India is not as straightforward as it may seem. Many global brands have stumbled, not because of a lack of resources, but due to critical missteps in understanding the Indian market.